Gallery Page
Writer

Answer the brief, describe the look or show an example, and get two versions of the copy for every section. Save the one you like as a file the Gallery Landing Page Builder can load.

Don Giannatti · Creative Consultant

How this works

1. Add your API key. Get one at console.anthropic.com under API Keys. Your key goes only to Anthropic. Check "Remember" to keep it in this browser; leave it off on a shared computer.

2. Fill in the brief and pick your sections. These are the same sections the Builder uses. Specific answers get specific copy.

3. Describe the look. Answer the design questions, and if you have one, drop in a screenshot of a page you like or a design.md file. Click Read my design and Claude turns it into colors, fonts, and layout you can adjust. The look also sets the tone of the copy: a quiet, spare design gets fewer words. You can skip this step; the Builder will propose two looks instead.

4. Write two versions. Version A opens on the reader's problem. Version B opens on the result they want. Read both, then click Use this version on the one you prefer.

5. Edit and save. Change any line, then download the .json file. In the Gallery Landing Page Builder, load that file and every field and section fills in.

Anthropic API key Remember on this computer Your key is sent only to Anthropic. It is saved in this browser only if "Remember" is checked; leave it off on shared computers.

Model Using the built-in list. Click "Update models" to pull the current models for your key from Anthropic.

Continue a Saved File optional

Drop a .json file here to keep working on it, or click to choose one

The Basics

Business or brand name

Contact email used for the contact button

What are you selling? the offer, in plain words

Primary goal of the page

Checkout or booking link where the main buttons go

The Audience

Who is your ideal customer?

Their biggest frustrations one per line works well

The result they want

The Details

Features what's actually in the offer

Benefits what those features do for the buyer

Pricing, bonuses, deadlines

Guarantee leave blank if none

The Voice

Social proof real testimonials, numbers, client names, results

Brand voice

Call-to-action wording optional, Claude writes one if blank

The Look

Answer what you can. Anything left on "Let Claude choose" is picked to fit the rest.

The feel, in a few words

Light or dark

Colors you want brand colors, hex codes if you have them

Type personality

Buttons

Space between sections

Hero photo

A design you like screenshot or image of a page, or a design.md file

Drop an image or design.md here or click to choose one

Your reference design

Version A: Problem first

Opens on the reader's frustration, then shows how the offer ends it.

Version B: Outcome first

Opens on the result the reader wants, then shows how to get there.

Your copy

Edit any line. Keep the labels at the start of each line (HEADLINE:, ITEM:, Q:). For lists, put a | between the name and the description.